The Brief is the AI agency that helps marketers run smarter campaigns from start to finish.
Made up of four agents (Discover, Create, Launch, and Optimize) The Brief works in a continuous loop to transform the campaign lifecycle by automating repetitive tasks and eliminating tool-switching. This shortens the distance between insight and execution and ushers in a new era of “vibe marketing,” where AI turns natural language prompts into campaigns, lowering barriers to creation and freeing teams to focus on ideas and strategy. The Brief also connects with tools like Figma, Bynder, Orange Logic, Frontify, and Veeva, slotting seamlessly into existing workflows. Unlike complex enterprise software or fragmented AI tools, it unifies every step of campaign building, mirroring a traditional agency structure with four agents acting as Strategy, Production, Media, and Reporting.
